The designer's graphic stew : visual ingredients, techniques, and layout recipes for graphic designers Cover Image

Book

The designer's graphic stew : visual ingredients, techniques, and layout recipes for graphic designers / Timothy Samara.

Samara, Timothy. (Author).

Record details

ISBN: 9781592535477
ISBN: 159253547X
Physical Description: 247 pages : illustrations (chiefly color) ; 26 cm
Publisher: Beverly, Mass. : Rockport Publishers, [2010]
Copyright: ©2010

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

The designer as chef -- How to use this book -- Basic techniques -- Preliminary prep -- Graphic ingredients: Pictorial staples : icons, abstract forms, patterns, and varied image treatments ; Chromatic flavors : color palettes organized visually and by concept ; Typographic confections : typeface combinations, treatments, and embellishments ; Spatial presentations : grid structures, cropping strategies, and proportion concepts -- Project recipes: Appetizers and takeout : cover designs, image-based advertisements, and website home pages ; First courses : simple editorial spreads, posters and advertising campaigns, and retail storefront display ; Large plate and entrees : packaging systems, content-rich websites, and extended publication formats ; The dessert tray : a selection of purely typographic solutions.